Welcome
PhD Candidate in Consumer Economics
University of Georgia
My research examines the ways in which services allow consumers to address mundane life tasks (i.e., daily hassles) and the conditions under which service use enhances consumer outcomes such as well-being. My research further examines the role of consumer capability to select and interact with services for such tasks. I would like to develop the concept of service literacy (i.e., an individual’s capacity to make decisions related to the application of another entity’s competencies to their needs) as an important factor in the consumer’s selection and effective use of services in minimizing the well-being effects of overwhelming mundane life tasks.
Research
My work is centered on consumer well-being, service literacy, and consumer behavior, with particular attention to the role of services in everyday life.
How everyday life tasks, stressors, and consumer experiences are associated with life satisfaction and well-being.
Consumers’ capability to evaluate, select, and interact effectively with services that address their needs.
How consumers make decisions about services and products, including financial and technology-enabled offerings.
Saving Time and Buying Expertise: The Role of Consumer Services in Well-being
PhD in Consumer Economics, University of Georgia · Expected 2027
Scholarship
Chen, P., Lee, H., and Lee, J. · Journal of Family and Economic Issues
Lee, J., and Kim, M. · Journal of Creativity and Convergence
Lee, S., Kim, K., and Lee, J. · International Journal of Bank Marketing
Lee, J., and Warmath, D. · Planned submission to Journal of Service Marketing
Lee, J., and Warmath, D. · Planned submission to Journal of Service Marketing
Teaching
I teach courses that connect consumer economics to the choices and challenges students encounter in everyday life.
“The course was very organized.”
Selected student teaching feedback
Professional & Community Engagement
Ad Hoc Reviewer
Recognition
University of Georgia
SERVSIG
American Council on Consumer Interests
Sookmyung Women’s University
Get in touch
Juha Lee · Department of Financial Planning, Housing and Consumer Economics
College of Family & Consumer Sciences · University of Georgia
Athens, Georgia, USA